New Privacy Protections in the Digital Age

Silverback Learning has always held to the highest standards in student privacy protection and is proud to be one of the first companies to sign the Student Privacy Pledge in 2014.

Office of the Press Secretary

January 12, 2015

FACT SHEET: Safeguarding American Consumers & Families
President Obama Announces New Privacy Protections for the Digital Age

Safeguarding Student Data in the Classroom and Beyond

· The Student Digital Privacy Act: The President is releasing a new legislative proposal designed to provide teachers and parents the confidence they need to enhance teaching and learning with the best technology — by ensuring that data collected in the educational context is used only for educational purposes. This bill, modeled on a landmark California statute, builds on the recommendations of the White House Big Data and Privacy review released earlier this year, would prevent companies from selling student data to third parties for purposes unrelated to the educational mission and from engaging in targeted advertising to students based on data collected in school – while still permitting important research initiatives to improve student learning outcomes, and efforts by companies to continuously improve the effectiveness of their learning technology products.

· New Commitments from the Private Sector to Help Enhance Privacy for Students: Today 75 companies have committed to the cause, signing a pledge to provide parents, teachers, and kids themselves with important protections against misuse of their data. This pledge was led by the Future of Privacy Forum and the Software & Information Industry Association, and today the President challenged other companies to follow their lead.

· New Tools from the Department of Education to Empower Educators Around the Country and Protect Students: The Department of Education and its Privacy Technical Assurance Center play a critical role in protecting American children from invasions of privacy. Today, we are announcing a forthcoming model terms of service, as well as teacher training assistance that will enhance our ability to help ensure educational data is used appropriately and in accordance with the educational mission.

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Posted: January 12th, 2015